Do You Have An Inferiority Complex?
Pardon me if this comes off a bit “rant’ish,” but it needs to be said.
As I’m in the online course/coaching business, I get served up more Facebook ads pertaining to creating courses and coaching programs than I can count.
With very few exceptions, most all of them share two common themes:
That’s right, most all of them promise that their sales funnel/course/webinar/mastermind will result in me making high six-figures, if not seven figures.
The best part is that if pull out my credit card and pay for whatever they’re offering, I’ll be making the big bucks fast! These ads are usually accompanied by the person standing beside a yacht, private jet or Ferrari… likely all rented for an hour or so 🙂
What Am I Doing Wrong?
Now, if it were just one ad like this here and there, it would be easy to dismiss. But when your Facebook feed starts filling up with these types of ads, it makes you start to wonder what you’re doing wrong. I mean, if enough of these people are making high 6-7 figures with an online course and did so in just weeks, I’m clearly missing the boat – or yacht in this case 😉
This inevitably can lead someone to thinking that they’re not making enough money, not being aggressive enough, don’t have the right ‘systems’ in place, etc… This can also lead some to quit entirely, as they feel dejected due to the fact that seemingly everyone else in their space is making millions while sipping Champagne on a private beach.
Meanwhile they’re working a full-time job and using every bit of extra free time hustling to give free running clinics and making peanuts.
I started to develop UESCA as a side-gig back in 2010 when I was working full-time as a general manager in a fitness facility in NYC. I spent the next four years reading hundreds of research studies to get the most up to date information for the courses. I didn’t launch UESCA until 2014 and when I did… crickets. I recall not making enough money my first year to even pay for the annual dues to continuing education companies. No Ferrari for me!
However, even though I only had a rudimentary website (it was all I could afford) and PDF downloads for modules, I believed that the content was good and that if I stuck with it long enough, things would pan out.
Fast forward to 2021 and UESCA is my full time job and by my standards, is successful.
So What's My Point?
My point is that most all of the get rich and fast ads on Facebook and other platforms are total bullsh#t. Now, that’s not to say that you won’t pick up a few good nuggets of information here and there, but the general angle that you can create a course from scratch, with no previous audience that makes a ton of money in just weeks largely false. Or in the case of coaches, be able to acquire (and maintain) a ton of new clients with just a simple email funnel is pure BS.
When I worked in NYC, most all of my personal training clients were very high-net worth individuals, many of whom owned their own businesses. And you know what? Despite their wealth and connections, even they weren’t overnight successes.
You're Not Failing, You're Doing It Right
I get asked with some frequency how long it takes to build up a sustainable coaching practice. While of course I can’t give an exact timeframe, it sure as hell isn’t overnight!
The fact of the matter is that building a reputation, building a sustainable business and doing it right and ethically takes time. While there are things you can do and learn along the way that will help speed up the process to a degree, the reality is that it takes a while.
So if you ever get in your head that based on the ads you see, you’re a failure because you’re not getting ‘X’ number of new athletes signing up per month… or you’re not making a ton of money – full stop! Don’t get sucked into this inferiority trap and made to believe that you aren’t doing things right.
One of the things that I love most about UESCA is to see the passion that students have to become coaches so that they can help others. This is where it all starts and ends – a passion for helping others. So disregard all of the ‘get rich quick schemes’ out there on social media that promise tons of coaching clients. If you are genuine in your desire to help others become better athletes and are 100% focused on their development, you will be successful – it just might not be overnight.
There is truth to the old adage, “good things take time.”
Rick Prince is the founder/director of United Endurance Sports Coaching Academy (UESCA), a science-based endurance sports education company. UESCA educates and certifies running, ultrarunning and triathlon coaches (cycling coming soon!) worldwide on a 100% online platform.
Click on the one of below links to learn more about our certifications and to get $50 OFF the purchase price!
Click here to download the UESCA Triathlon Course Overview/Syllabus
Click here to download the UESCA Running Course Overview/Syllabus
Click here to download the UESCA Ultrarunning Course Overview/Syllabus
Click here to sign up for information and launch alerts for the UESCA Cycling Certification